{"product_id":"smoothing-ends-serum","title":"Smoothing ends Serum","description":"\u003cdiv\u003e\n\u003cbr\u003eYour ends are the oldest, most fragile part of your hair — and they need dedicated attention between wash days. The Smoothing Ends Serum is your midweek ritual, designed specifically for relaxed hair ends that fray, split, and lose moisture as the week goes on.\u003cbr\u003eFormulated with Hydrolysed Collagen and Hydrolysed Keratin, this lightweight serum temporarily fills gaps along the hair shaft, smooths the cuticle, and seals ends so they look and feel healthier from Wednesday through to your next wash day. No heaviness, no buildup — just visibly smoother, softer ends by morning.\u003cbr\u003eMake it a Wednesday habit. Your ends will thank you.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e∙ Hydrolysed Collagen — temporarily fills gaps in the hair shaft, restoring smoothness and          reducing the appearance of split ends\u003cbr\u003e∙ Hydrolysed Keratin — reinforces and strengthens weakened ends, reducing breakage and        fraying\u003cbr\u003e∙ Dimethicone — seals the cuticle and locks in smoothness for a sleek, frizz-free finish\u003cbr\u003e∙ Glycerin — draws moisture into the hair, keeping ends hydrated and soft throughout the          week\u003c\/div\u003e\n\u003cdiv class=\"yj6qo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\n\u003cdiv\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e∙ Smooths and seals split and frayed ends\u003cbr\u003e∙ Reduces frizz and flyaways at the ends\u003cbr\u003e∙ Temporarily fills gaps in damaged hair shaft\u003cbr\u003e∙ Strengthens weakened ends with protein support\u003cbr\u003e∙ Lightweight — no heaviness or greasy residue\u003cbr\u003e∙ Keeps ends manageable through to wash day\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eApply midweek — Wednesday works perfectly. On dry or slightly damp ends, dispense a small amount onto fingertips and smooth downward from mid-lengths to tips. Do not rinse. Use once a week between wash days for best results. \u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\n\u003cdiv class=\"yj6qo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"adL\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kayiea Beauty","offers":[{"title":"Default Title","offer_id":53442568323372,"sku":null,"price":90.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/6782\/8524\/files\/Smoothingendsserumbeige.jpg?v=1784229700","url":"https:\/\/kayieabeauty.com\/products\/smoothing-ends-serum","provider":"Kayiea Beauty","version":"1.0","type":"link"}